The Little Printer by BERG

Berg London, “is a design consultancy, working hands-on with companies to research and their technologies and strategy, primarily by finding opportunities in networks and physical things.”

Their work brings together the physical and digital spaces. One project I found interesting is “The Little Printer” available for pre-order for mailing in November 2012. The cost is $259 to get your digital news feeds printed out on paper to read. This printer will bring together your social media from your smart phone and print out a “little newspaper” for you to read, pin-up on your refrigerator or tack to your desk so you never skip a beat again. I find this very “retro” as the GQ editor mentioned in an articled I posted below would say, since it is using technology to spit out lists that we could easily create by hand. Rather than reading something on-screen, supposedly the best part of being online, it does the opposite and prints out what we create online. I like that. I am not sure how sustainable this is, but it’s a move backwards to understand our actions going forward.

I am now wondering how the digital in a physical form can be represented in another way? Maybe for my next prototype.


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